2022.03.26
13688
Brand is the common pursuit of producers and consumers, the direction of upgrading supply and demand sides, and an important manifestation
of the comprehensive competitiveness of enterprises and even countries. Strengthening brand building is conducive to promoting the transformation
from an economic power to an economic powerhouse, meeting people's higher-level material and cultural needs, promoting Chinese culture, and
enhancing China's image.
On April 24, 2017, the State Council issued the "Reply of the State Council on Agreeing to Establish 'China Brand Day'", agreeing to establish May 10
every year as' China Brand Day 'starting from 2017.
The theme of China Brand Day in 2022 is "Chinese Brands, Integrated Development". From this theme, it can be seen that Chinese brands want to
develop and grow, integrate with each other, work hand in hand, and make progress together, which is a "broad road".
Like the vast majority of Chinese brands, Chinese sports lighting brands have accumulated years of experience and their products have been constantly
changing. At the same time, in order to better serve customers, "strong alliances are not uncommon". For example, our Huaxia Beidou Star brand,
after continuous development, joined the listed company "Zhouming Group" family in 2020, integrated development, and developed a "light display
integration" solution for the sports industry.
As a pioneer in the field of LED sports lighting, Huaxia Beidou Star responds to the national call and is committed to promoting national brands to the world. For many years, we have been striving to achieve the corporate vision of "Beidou shining globally and the brilliant Chinese dream", making our national brand shine in the world! Therefore, March 26th of each year will be designated as the "Huaxia Beidou Star" Brand Day.
In the past period of time, through the unremitting efforts of all members of Huaxia Beidou Star, lighting support has been provided for multiple
sports events. Including: venues for the Shantou Asian Youth Games, the 2nd National Youth Games, the Table Tennis Super League, the 16th Yunnan
Provincial Games, the 16th Hebei Provincial Games, the 15th Anhui Provincial Games, and the 25th Shandong Provincial Games .....
At the same time, our company focuses on expanding into the international market, breaking through the blockade of foreign brands, and aggressively
entering the markets of Africa, South America, Oceania, and Southeast Asia, lighting up the venues for the 32nd Southeast Asian Games, the Kenya
Nairobi Sports Center in Africa, and 10 sports venues across Honduras in South America We have taken a solid step towards realizing a brilliant world
of national brands.
In the past year, Huaxia Beidou Star has spared no effort in brand building and invested heavily. It has held 5 new product launch events nationwide,
participated in more than 10 industry exhibitions, assisted and participated in more than 30 Zhouming Group Spark Plan, Liaoyuan Plan, and Gongjin
Meeting, and has caused a very strong response in the market.
In 2022, our company will continue to increase its efforts in "brand building", plan and participate in numerous industry exhibitions, and hope to
see everyone's presence at major exhibitions.
